Ferragamo Leather Studio Bag Made in Italy

Salvatore Ferragamo or Ferragamo? The 2022 Rename, Explained

Two people can give you two different answers about what this house is called, and neither is wrong. Since around 23 September 2022, the label on the bags, the storefronts and the show invitations has carried simply FERRAGAMO. Yet the annual report, the share listing and every major resale platform still say Salvatore Ferragamo. This is not a contradiction, and it is not a half-finished rebrand that somebody forgot to complete. It is a precise distinction between a brand mark and a legal entity, and once you grasp it the confusion goes away for good. The rest of this piece takes that single insight apart and puts it back together.

What did change in September 2022

Around 23 September 2022 the change was announced, positioned ahead of the Spring/Summer 2023 show. What moved was the mark: the founder’s handwritten script signature gave way to a custom serif drawn by the designer Peter Saville, referencing the lettering of classical stone inscriptions. Off the front of the brand dropped the word Salvatore. That is a considerable shift in tone, because a handwritten signature says founder, family and workshop, while a cut serif suggests institution, monument and permanence. It arrived in the same period as Maximilian Davis’s tenure as creative director, which began in March 2022, so the visual reset and the design reset coincided. Only the front of the label lost the founder’s name; the story kept it, and the archive he built still supports every current bag. In practical terms, a bag bought after that point carries a brand identity exactly one word long.

What did not change: the company

Its name is unchanged at company level, and it was never dropped. The legal entity standing behind every Ferragamo bag is Salvatore Ferragamo S.p.A., and its own 2026 investor documents use exactly that name. Listed on Borsa Italiana under the ticker SFER, it remains family-controlled. feragamo.org/shoulder-bags So this was a rename of the mark, not of the corporation, a distinction that sounds like pedantry right up until you try to reconcile a boutique window with a financial filing. Nothing about the ownership, the Florentine headquarters at Palazzo Spini Feroni or the corporate structure was renamed alongside the logotype. That is why both names are live at once, in different registers: one is a brand, the other is a company.

Why resale never made the switch

Resale is where the older name survives most stubbornly. Every major pre-owned platform still catalogues the house under Salvatore Ferragamo, so a listing for a Gancini crossbody or a Hug shoulder bag sits in that category regardless of when the bag was made. There is a practical reason. Because those catalogues span decades of stock, relabelling an archive of bags made long before 2022 would invalidate every historical listing and every saved search. What buyers type is what is stamped inside the bags they already own, which changes at a crawl. So the secondary market has kept the founder’s first name in circulation even as the boutique dropped it. If you shop pre-owned and search only the short form, you will walk past inventory sitting in plain sight.

Where you will meet each name

It helps to think of the two names as belonging to different surfaces rather than different eras. On a shop front, a hangtag, a campaign or a runway credit you will find the one-word mark. On a share listing, an annual report or a corporate release you will see the full company name. On a resale platform, in a search box, or in a wardrobe someone has owned for fifteen years, the founder’s name survives. None of these is wrong, and none of them cancels the others out. The table below maps where each version turns up, so you can stop second-guessing which one you are looking at.

The search box question

Of all the surfaces, search behaviour is the least tidy, and bluntness helps here. People still type salvatore bag and salvatore bags when they mean handbags from this house, because that is the name they learned first. ferragamo bag and ferragamo bags get typed too, and anyone hunting for a discount will type ferragamo sale or ferragamo outlet. A reliable share of them type feragamo, with a single r, which is the most common misspelling of the name. Not one of these queries means a different brand, since they all mean the same Florentine leather goods. In practice, test more than one spelling before you decide a model is unavailable.

Did the bags change?

A logo change is not a product change, and it is fair to ask what moved on the bags. Gancio and Gancini hardware were kept, with both spellings still the house’s own usage; current copy describes two golden Gancio buckles on the Hug XS and an iconic Gancini closure on the Cara. Made in Italy stayed, with every current bag product page carrying it and the Studio Bag collection page stating that each bag is crafted in Italy. So did the material vocabulary, which still takes in smooth and grained calfskin, suede, python, hand-woven wicker with silk lining, raffia, canvas and jacquard. What did move was emphasis, as the Hug became the assortment’s centre of gravity and the Cara arrived as the newest architectural silhouette. Prices did not shift either: observed 2026 market prices on the label’s own site still run from roughly $830 for an entry Double Gancini piece to about $4,800 at the top of the everyday range, with a thin exotic tail above it. What changed was the way the house signs its work, and nothing else: the design language survived intact.

What it means when you shop

Treat the two names as two doors into the same room. For anything current, use the one-word form, because that is how the brand’s own webstore, its roughly 354 boutiques and its authorised stockists organise their pages, Nordstrom, Bloomingdale’s, Saks Fifth Avenue, Mytheresa and Farfetch among them. For anything pre-owned or archival, search the founder’s full name as well, because that is how the platforms are indexed. Do not read the older name on a listing as a warning sign, and do not read the newer one as proof of anything either, since both appear in entirely legitimate contexts. There is one structural fact worth keeping: no official online outlet exists, only seasonal sale sections on the label’s own site and brand-operated stores inside outlet villages. A website that passes itself off as an official online outlet, whichever version of the name it uses, is not this brand. The house takes that seriously enough to publish numbers, reporting 107 fraudulent websites and 89,136 counterfeit listings removed for 2022 alone.

The short version

If you want the distinction in one line, here it is: the brand is Ferragamo, the company is Salvatore Ferragamo S.p.A., and both are correct in 2026. The rename that took effect around 23 September 2022 changed the mark, the logotype and the way the house presents itself, and it left the corporate name untouched. Anyone telling you the brand was renamed outright has half the story; anyone telling you nothing changed has the other half. The founder’s name is sustained by resale platforms, by search habits, and by every wardrobe stocked before 2022. Whichever version gets you to the bag you want is the right one to use, and you should expect to meet both. The house has made room for two names, and it shows no sign of collapsing them into one.